About DNA

Founded in 2020, DNA is a full-service boutique sports management and marketing agency built around our clients and their families. We provide personalized, strategic support to help our clients capitalize on opportunities and achieve lasting success. From career development to brand partnerships, DNA is dedicated to supporting our clients’ ambitions—on and off the court—empowering them to thrive at every stage of their journey.

DOING NOTHING AVERAGE

Meet Colby Schinto

Colby Schinto founded DNA after more than a decade in the sports industry. Her experience spans the league, team, and player levels—offering a true 360° perspective of the sports landscape. Colby’s deep understanding of every facet of the game allows her to bridge gaps, build meaningful connections, and drive results that elevate athletes, organizations, and partnerships alike.

  • NBPA Certified

  • FIBA Certified

  • NCAA Certified

Meet Mark Kelley

With over 12 years of experience in sports and entertainment, Mark brings deep expertise in athlete management, recruiting, and strategic partnerships. Having worked both at the team level and directly with athletes, Mark has built a reputation for connecting talent with opportunity and driving impactful collaborations across the industry. His insight and leadership continue to shape how we approach athlete representation and partnership development.