Our services.
Every great journey starts with an idea — a vision for what could be. Maybe it’s launching a brand, turning a passion into a career, or sharing your story with the world. At Doing Nothing Average (DNA), we help bring those ideas to life. Through strategy, creativity, and authentic storytelling, we shape the way our clients are seen and heard — because the way you tell your story can make all the difference.
Management & Advisory
Marketing & Endorsements
At Doing Nothing Average (DNA), we go beyond representation — we build brands. Our marketing and advisory services are designed to elevate our clients’ profiles through strategic partnerships, brand development, and creative storytelling. From personal branding to long-term career strategy, we provide the insight and guidance needed to maximize every opportunity — on and off the court.
Brand Building & Strategy
Your brand is more than a logo — it’s your story, your values, and the impact you make. At Doing Nothing Average (DNA), we help athletes and partners define, develop, and amplify their brand identity. Through strategic positioning, creative storytelling, and authentic partnerships, we build brands that stand out, connect deeply, and last well beyond the game.
Public Relations & Media
At Doing Nothing Average (DNA), we help our clients shape their public image and share their stories with purpose. From media relations and press opportunities to digital presence and community engagement, we craft strategies that amplify visibility and build lasting credibility. Our goal is simple — to ensure every headline, post, and appearance reflects who you are and what you stand for.
Learn From Legends
At Doing Nothing Average (DNA), we believe growth comes from those who’ve been there before. Our players gain access to invaluable insight and mentorship from NBA legends who’ve competed — and succeeded — at the highest level. Through hands-on feedback, real conversations, and shared experiences, our athletes learn what it truly takes to elevate their game, build their mindset, and prepare for every level of competition. Because at DNA, greatness learns from greatness.
Post-Playing Career Opportunities
Life Beyond the Game - At Doing Nothing Average (DNA), we help our athletes plan for success both on and off the court. Transitioning from a professional playing career can be challenging, which is why we provide guidance in business ventures, brand development, media opportunities, and personal growth. Our goal is to ensure that our clients continue to thrive long after their playing days, turning their experience, influence, and passion into lasting impact.